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A Different Philosophy on Menthol: The conventional menthol approach maximizes intensity aggressively throughout the experience

Those who do switch to e-cigarettes may be more likely to relapse than those who do not use e-cigarettes for cessation.75 Providers cannot direct patients to an approved e-cigarette product with a verified formulation (e.g., for nicotine concentration and other excipients or additives)

The data in the study include only those smokers who volunteered for clinical trials and attended smoking-cessation clinics, a self-selecting minority of smokers who may differ in important respects from those who quit without professional assistance, the authors write

There's hardly any room for grey areas in this debate